Craft beer newsletter and resource

You might be asking yourself, ‘Why the hell is anyone writing about beer anymore?’ Or maybe not because you’re subscribed here.

It’s no secret that many have hung up their cleats as of late, and I get their reasons. The craft bubble has popped, whether you feel it or not.

But I am convinced beer will always find a way. It’s a vocation stretching back through history. It’s shaped advancements in technology, and humankind’s impact on the earth. And in turn advancements in technology have shaped it, and will continue to do so.

Alcohol Content is made for the people that call beer their passion as well as their career.

We want to see you succeed, and to do our little part in that, we’re going to deliver news that matters, marketing and sales advice, and trends to inspire your next steps. If you end up going Premium, there’s even more.

And my promise to you is these specific insights will only be written by people equipped to talk about them.

Because candidly, I’ve been successful helping breweries as a brand and marketing guy, but as a brewery owner of 4 years I was not. In fact, I met my demise and the first extraordinary failure of my career.

That’s why I’m tapping into my network of the smartest numbers and business people I know to tell you about that side of the industry.

I’ve also compiled a rockstar cast of award-winning beer writers stemming from all topics and backgrounds.

Joshua M. Bernstein is an award-winning author and beer, spirits, food and travel journalist, plus an event producer, consultant and occasional tour guide. He specializes in making the arcane accessible for everyone.

Since 2000, Bernstein has written for scores of newspapers, magazines and websites, including The New York Times, Bon Appétit, Wall Street Journal, The Atlantic, New York, Saveur, Food & Wine, Men’s Health, VinePair, Wine Enthusiast and Imbibe, where he’s a contributing editor in charge of beer coverage. Additionally, he’s a contributing editor for SevenFifty Daily and a contributing writer to Men’s Journal.

Bernstein is the author of six books including The Complete Beer Course, which has sold more than 100,000 copies and been translated into foreign editions for China, Japan and South Korea. The totally revised and updated edition of The Complete Beer Course was released in June 2023 by Union Square & Co. Joshua lives with his wife in Columbus, Ohio, surrounded by too many plants and their daughter, Violet. He’s pretty good at keeping things alive and interesting.

Rob Day is the founder of Better Crafted Business and on a mission to help small businesses compete better.  He is a graduate of the University of Southern California and spent 17 years in professional marketing and sales roles.  Seven of those years were spent in craft beer for two of New England’s largest breweries.  He is a member of the BA PRM Committee; a CBC Speaker; and a Kraft Kulture Mentor.

Outside of work, Rob is an enthusiastic cook and seeker of all great food and drink – especially on travels.  He loves exploring small towns as much as exotic places. Rob spends time on small crafty projects as well as larger home improvements.  You might find him out chasing live music or at home hosting a party of 20 just because it’s Saturday.  He seeks to get the most out of every day.

Grace Lee-Weitz is the Senior Content Editor for Hop Culture, writing stories and curating content on the diverse voices, trends, breweries, and people in craft beer across the globe for the last seven years.

As an award-winning journalist, Grace has also contributed to Craftbeer.com, Final Gravity, All About Beer, Brewbound, PorchDrinking, and more.

Additionally, Grace organized and produced the largest weeklong women, femme-identifying, and non-binary folx in craft beer festival in the country, Beers With(out) Beards, and the first-ever festival celebrating the colorful, vibrant voices in the queer community in craft beer, Queer Beer.