Craft beer newsletter and resource

Every Friday
Industry News Roundup with commentary
Marketing/design tip for your brewery
Beer Trend analysis
Vendor Deals and Offerings to check out
Disruptor Tip
Business Advice from our panel of Brewery Owners & Experts

Free

Premium

+ Bonus Material
Send your product for our review (unlimited)
(1) product design audit by our team per month
Monthly Master Class from industry experts and access to the full video library
Discount on our design services
Brewery marketing system playbook
Private Facebook Group: share listings, off market deals, and network.

What the Pros Say

Adam Robbings, Reuben’s Brews
The beer industry is evolving so quickly that brewery professionals always need sharp, actionable insights! I'm excited for Alcohol Content to be the must read the industry needs!
Ruthie Dixon, HAAS
Not only does Ben get this industry from the consumer angle, he’s worked inside the industry. If you’re looking for sharp, entertaining, and most importantly, relevant intel, look no further.
Amaya Aguirre-Landa, Mill 95
Ben’s combination of lived and professional experiences brings a unique perspective of the industry.
arrow left arrow right

Brewed by the
Experts.

Every send is curated by Ben Butler — a former brewery owner, Certified Cicerone®, and award-winning craft beer branding agency owner — with well-thought industry insights from an all-star, and ever-growing, cast of award-winning beer experts.
Ben Butler
Sip happens
Meet Ben
Joshua M. Bernstein
Stein of the times
Meet Joshua
Rob Day
Hey Brewski
Meet Rob
Grace Lee-Weitz
Ale Yeah!
Meet Grace
Ben Butler
Founder, Alcohol Content • Certified Cicerone® • Founder, Top Hat

You might be asking yourself, ‘Why the hell is anyone writing about beer anymore?’ Or maybe not because you’re subscribed here.

It’s no secret that many have hung up their cleats as of late, and I get their reasons. The craft bubble has popped, whether you feel it or not.

But I am convinced beer will always find a way. It’s a vocation stretching back through history. It’s shaped advancements in technology, and humankind’s impact on the earth. And in turn advancements in technology have shaped it, and will continue to do so.

Alcohol Content is made for the people that call beer their passion as well as their career.

We want to see you succeed, and to do our little part in that, we’re going to deliver news that matters, marketing and sales advice, and trends to inspire your next steps. If you end up going Premium, there’s even more.

And my promise to you is these specific insights will only be written by people equipped to talk about them.

Because candidly, I’ve been successful helping breweries as a brand and marketing guy, but as a brewery owner of 4 years I was not. In fact, I met my demise and the first extraordinary failure of my career.

That’s why I’m tapping into my network of the smartest numbers and business people I know to tell you about that side of the industry.

I’ve also compiled a rockstar cast of award-winning beer writers stemming from all topics and backgrounds.

Joshua M. Bernstein
Award-winning beer writer

Joshua M. Bernstein is an award-winning author and beer, spirits, food and travel journalist, plus an event producer, consultant and occasional tour guide. He specializes in making the arcane accessible for everyone.

Since 2000, Bernstein has written for scores of newspapers, magazines and websites, including The New York Times, Bon AppétitWall Street JournalThe AtlanticNew YorkSaveurFood & WineMen’s HealthVinePairWine Enthusiast and Imbibe, where he’s a contributing editor in charge of beer coverage. Additionally, he’s a contributing editor for SevenFifty Daily and a contributing writer to Men’s Journal.

Bernstein is the author of six books including The Complete Beer Course, which has sold more than 100,000 copies and been translated into foreign editions for China, Japan and South Korea. The totally revised and updated edition of The Complete Beer Course was released in June 2023 by Union Square & Co. Joshua lives with his wife in Columbus, Ohio, surrounded by too many plants and their daughter, Violet. He’s pretty good at keeping things alive and interesting.

Rob Day
Founder, Better Crafted Business

Rob Day is the founder of Better Crafted Business and on a mission to help small businesses compete better.  He is a graduate of the University of Southern California and spent 17 years in professional marketing and sales roles.  Seven of those years were spent in craft beer for two of New England’s largest breweries.  He is a member of the BA PRM Committee; a CBC Speaker; and a Kraft Kulture Mentor.

Outside of work, Rob is an enthusiastic cook and seeker of all great food and drink – especially on travels.  He loves exploring small towns as much as exotic places. Rob spends time on small crafty projects as well as larger home improvements.  You might find him out chasing live music or at home hosting a party of 20 just because it’s Saturday.  He seeks to get the most out of every day.

Grace Lee-Weitz
Senior Content Editor for Hop Culture

Grace Lee-Weitz is the Senior Content Editor for Hop Culture, writing stories and curating content on the diverse voices, trends, breweries, and people in craft beer across the globe for the last seven years.

As an award-winning journalist, Grace has also contributed to Craftbeer.com, Final Gravity, All About Beer, Brewbound, PorchDrinking, and more.

Additionally, Grace organized and produced the largest weeklong women, femme-identifying, and non-binary folx in craft beer festival in the country, Beers With(out) Beards, and the first-ever festival celebrating the colorful, vibrant voices in the queer community in craft beer, Queer Beer.